Using Your Google Business Profile to Improve Your Towing Company’s Digital Presence
When a potential customer is in need and takes to Google to search “towing company near me”, the very first section on the search engine results page contains a list and map view of the nearest Google Business Profiles. Without your own free profile, you could be missing out on towing jobs!
Verifying Your Google Business Profile
Your first step is to either create a new profile or claim ownership and verify an existing one for your towing business. This can be done via an automated phone call, SMS text message, or by requesting a physical postcard you’ll receive at your office with a verification code.
Congratulations! The first, and most important, step is complete!
Managing Your Google Business Profile
Now it’s time to manage your Google Business Profile. First, you must log in to the Google Account you used to verify your towing business profile. Then, from either a Google Search result or using Google Maps, you can select “Your Business Profile” to edit the Google Business Profile details.
To best optimize your profile, ensure your contact information, especially your phone number, is correct. If you have a website, include that URL, and also add your hours of operation. Chances are you will want to select Open 24 Hours so that potential customers know you’re available at all times, especially when they’re in an emergency.
Receiving and Managing Customer Reviews
Now that you’ve verified and managed your Google Business Profile, you can begin collecting Customer Reviews to provide even greater visibility to your listing and transparency to potential customers.
Check out our blog covering the Tow Business Guide to Mastering Online Reviews for an in-depth look at smart practices on asking for reviews and also responding to both positive and negative reviews. It’s important to always remain professional, especially when dealing with poor reviews that may be unjust.
In Summary
Creating and optimizing your towing business’ Google Business Profile is one of the easiest ways to bolster your digital presence, acquire new customers, and build a strong reputation for future customers.
And best of all, it’s entirely free! There’s no reason or excuse for your towing, recovery, and roadside assistance business to not have an active and accurate Google Business Profile.